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- Kiana Guzman | Agent Resource Guide
< Back Kiana Guzman Head of Training & Regional Engagement Kiana Guzman plays a pivotal role in overseeing operations and strategic growth across key markets. With a strong background in real estate management, Kiana brings a wealth of knowledge in market analysis, client relations, and team leadership. Her passion for delivering exceptional service and creating lasting relationships drives the success of the company's regional initiatives. Kiana is dedicated to providing innovative solutions that meet the evolving needs of clients while ensuring sustainable growth and excellence in every aspect of the business. Kiana@fullrealtyservices.com (573) 616-8185
- PROPERTY MANAGEMENT | Agent Resource Guide
21st Century PROPERTY MANAGEMENT Your Trusted Property Management Partner for Referred Clients At 21st Century Property Management, we’re committed to providing your clients with professional management services that make their investment a success—while keeping you as their trusted real estate advisor. We handle the property management so you can focus on the sales, all while ensuring your clients continue to rely on you for any future real estate transactions. REFERRAL FORM FUB REFERRALS MARKETING MATERIAL PRICE SHEET Why Partner with Us? Your Clients Remain Yours for All Sales Transactions: When you refer a client to 21st Century Property Management, they remain your client for all real estate transactions—whether they’re selling, buying more rental properties, or if their residents decide to purchase. You keep your client relationships intact while we provide expert management services. Transparent and Standardized Pricing: We believe in full transparency. All our pricing is standardized and readily available on our website at 21stCenturyPM.com . This allows your clients to make informed decisions, knowing exactly what to expect with no hidden fees. Seamless Communication: You’ll be kept in the loop at all times, ensuring a smooth and transparent process for you and your clients. You remain the primary contact for all sales needs, while we focus on managing the property. Our Core Services for Your Clients: Comprehensive Leasing and Tenant Management: From marketing to screening and onboarding residents, we take care of everything. Your clients can trust us to manage their property while maintaining a positive relationship with you for future transactions. Maintenance and Repairs: We handle all maintenance needs, including 24/7 emergency services, so your clients’ properties remain in top shape without the hassle. Financial Management and Reporting: Our transparent financial reporting and budgeting ensure that your clients know exactly where their money is going, with easy access to monthly statements and performance updates.
- Bri Garcia
< Back Bri Garcia Head of Marketing Brianna@studiotwoone.design (949) 617-0169
- Rebecca Chavez
San Diego Office < Back Rebecca Chavez Experience Specialist Rebecca@fullrealtyservices.com (619) 276-1111
- MENTORSHIP | Agent Resource Guide
mentorship program About Our mentorship program is designed to empower agents at every stage of their career by providing personalized guidance, accountability, and real-world insight. Through one-on-one coaching, goal setting, and hands-on support, mentees gain the confidence and tools needed to build a thriving real estate business. Whether you're brand new or looking to level up, our program connects you with experienced professionals who are committed to your growth, success, and long-term development within Century 21 Masters. Apply for Mentorship Become a Mentor Why join the mentorship program? Real estate is built on knowledge, relationships, and experience. This program is designed to bridge the gap for new agents or those returning to the industry—and to give mentors a chance to lead, earn, and grow. For mentees fast track your career Hands On Guidance Work alongside experienced mentors on real transactions. Refine your skills in client counseling, listing presentations, purchase agreements, and transaction completion, ensuring you learn by doing. Skill Building Master CMAs, pricing, contracts, rate sheets, loan submissions, and more. Grow Your Network Get help building your sphere and setting up sustainable systems for your business. Commercial Advantage Commercial mentees can access exclusive C21 ICRE and MCRE courses setting you apart in the market. Stay On Track Enjoy structured accountability with regular check-ins, trainings, and role-play sessions. Graduate with Confidence Complete three transactions with your mentor’s guidance, preparing you to thrive independently with ongoing brokerage support Take the first step toward a thriving career. Apply for Mentorship View Program Requirements For mentors Make an Impact and Grow Your Busines Grow Your Leadership Coaching hones your skills in client advising, negotiation, and deal management Earn While You Teach Receive a 50/50 split on your mentee’s first 3 transactions. Expand Your Network Get help building your sphere and setting up sustainable systems for your business. Build Your Legacy Share your wisdom and inspire future leaders. Stay Sharp Mentoring challenges you to stay sharp, innovate, and grow alongside your mentee, strengthening your own business. Mentors are selected for their expertise, contract knowledge, and availability. If you’re in the office regularly, closing deals, and ready to inspire, we need YOU! Become a Mentor View Program Requirements
- WELCOME KING | Agent Resource Guide
welcome c21 King greater la & inland empire region Join The Telegram Group Chat Welcome To c21 Masters! Watch the recorded session of your onboarding below C21 King Onboarding Sep 30, 2025, 10:00 AM – 12:00 PM PDT Experience Zoom Missed It live? Watch the recording below! Watch The Recording Welcome week Fast-track your transition with a week of live training exclusively for king agents From Contract to Closing: Your Compliance Roadmap Oct 07, 2025, 10:00 AM – 11:00 AM PDT Experience Zoom More info View Training Coaching Programs and Complimentary Business Services Oct 06, 2025, 10:00 AM – 11:00 AM PDT Experience Zoom More info View Training Power Your Pipeline: Inside Sales Assistance & Tech Tools Oct 02, 2025, 10:00 AM – 11:00 AM PDT Experience Zoom More info View Training Marketing & Digital Support Made Easy Oct 01, 2025, 10:00 AM – 11:00 AM PDT Virtual Office Zoom More info View Training top Agent ToolKit The proven systems top agents rely on - now at your fingertips. click for instant access Follow Up Boss Your command center for leads, follow-ups, and client communication. Automate smart follow-up and stay in control of your pipeline. Masters Direct One-on-one coaching on demand. Direct to your business, your goals, your next move. Meet with the Masters and elevate your business today. scripts library Proven talk tracks for calls, open houses, listing presentations, and objection handling - straight from the industry's best. marketing Custom-branded done-for- you marketing at the click of a button. With a 24-48 hour turn-around time, to get you back to doing what you do best. Your shortcut to more confidence, consistency, and closings. Join The FRS Telegram Group Chat Commission Instructions How To Transfer Your License Contact Concierge Join Our Monthly Connect Connecting Ideas. Powering Success. Monthly Connect Thu, Oct 09 Virtual Office Zoom Missed It Live? Watch the Recording below! Learn more masters 101 WHO's who and how we can help you In this short e-learning course, you'll get an inside look at how our company operates and meet the leaders behind each of our key divisions. You'll hear directly from department heads as they explain what their teams do, how they support our agents and staff, and how you can tap into their expertise to grow and succeed at Century 21 Masters. Enroll
- BAY AREA | Agent Resource Guide
Bay Area Office Events Leadership Refer a Friend Top Agent Toolkit Quick Links Support Vendors Recommend Vendors Heading 1 Bay area Berkeley | cASTRO vALLEY | sAN fRANCISCO San Mateo | San Jose | mORGAN hILL Join The Telegram Group Chat Office events Multiple Dates Monthly Connect Aug 20, 2026, 10:00 AM – 11:30 AM PDT Virtual Office Zoom More info Learn more 6 days to the event Mastering Transactions: Commercial Real Estate (New Programs) w/Jim Kelsey Aug 26, 2026, 10:00 AM – 11:00 AM PDT Virtual Office Zoom More info Learn more Looking for the training calendar? Training Calendar Connect with Your Bay Area Leaders Your first stop for advice, ideas, or just a quick check-in. Regional Advisor Steven Luu 415-689-0397 steven@century21masters.com Steven is passionate about helping agents grow through mentorship and practical guidance. Known for his positivity and focus on mindset, he provides support and advice agents can always count on. Head of Training & Regional Engagement Kiana Guzman (573) 616-8185 Kiana@fullrealtyservices.com With a strong background in real estate management, Kiana brings a wealth of knowledge in market analysis, client relations, and team leadership. Kiana is dedicated to providing innovative solutions that meet the evolving needs of clients while ensuring sustainable growth and excellence in every aspect of the business. Sr. Director of Real Estate Robert Hertel (909) 210-3344 Robert.Hertel@century21masters.com Robert Hertel is a seasoned real estate coach and trainer with 12 years of experience helping agents at all levels succeed, from beginners to top earners. As Director of Real Estate for Century 21 Masters, he oversees operations, drives growth strategies, and ensures compliance with industry standards. Director of Transaction Standards & Agent Development Romeo Aurelio (415) 602-1921 Romeo@Fullrealtyservices.com Romeo provides strategic guidance and leadership across the Bay Area. With deep industry experience, he fosters a supportive environment where agents can confidently grow their business. View a complete list of leadership: Directory Refer A Friend Connect with Your Recruiters How it works Grant Myatt Head of Recruiting grant@fullrealtyservices.com 951-491-9815 Get in Touch 01 Submit your referral by email or through the company referral form before the prospective agent joins . Please include their full name, phone number, and a brief introduction. There is no limit to how many agents you can refer. Refer an Agent 02 Once your referral officially affiliates with Century 21 Masters, you’ll become their referring agent on record. The Agent Joins 03 For every transaction the referred agent closes, you receive 10% of the company dollar from that deal, paid quarterly after closing. Payments continue as long as both you and the referred agent remain active with Century 21 Masters. You Earn 10% of the Company Dollar 04 Referring a trusted lender to join our brokerage helps build stronger in-house partnerships that lead to smoother transactions and faster closings. I f you hold an active MLO license , you’re eligible to receive 10% of the company dollar on every deal the lender closes. Refer a Lender Help Us Grow Our Network top Agent ToolKit The proven systems top agents rely on - now at your fingertips. click for instant access Follow Up Boss Your command center for leads, follow-ups, and client communication. Automate smart follow-up and stay in control of your pipeline. Masters Direct One-on-one coaching on demand. Direct to your business, your goals, your next move. Meet with the Masters and elevate your business today. scripts library Proven talk tracks for calls, open houses, listing presentations, and objection handling - straight from the industry's best. marketing Custom-branded done-for- you marketing at the click of a button. With a 24-48 hour turn-around time, to get you back to doing what you do best. Explore More Resources Join The FRS Telegram Group Chat Commission Instructions Continuing Education Contact Concierge Send an Outgoing Referral or Register a Relocation AGR Bay Area Support Part of your team, invested in your success Anh Thu Ha Transaction Coordinator & Admin & Escrow Manager San Jose 1096 Blossom Hill Rd. San Jose, CA 95123 (408) 629-1101 Anh@FullRealtyServices.com Celine Tolu Admininstrator - Tech San Mateo 127 N San Mateo Dr, San Mateo, CA 94401 celine@century21masters.com Alondra Garcia Experience Specialist Castro Valley 20980 Redwood Rd Suite 100, Castro Valley, CA 94546 (510) 257-4441 Alondra@fullrealtyservices.com Cynthia Pui Ki Kung Marketing Specialist San Francisco 2633 Ocean Ave., San Francisco, CA 94132 (415) 213-1600 Cynthia@studiotwoone.design Preferred vendors Business Brokerage Firm Liberty Business Advisors (925) 932-2450 info@lbaweb.com Learn More Commissions Real Commissons Andrew Mintz (888) 610-0003 amintz@realcommissions.com Learn More Home Security ADT Zach Giles (636) 777-0214 Z.Giles@s24alarms.com Learn More Home Warranty Old Republic Home Protection Staci McKay (980) 308.6508 StaciM@orhp.com Learn More Inspections TNT Inspections Brian Treat (562) 201-1949 Brian@tntinspectionpros.org Learn More Lending 21st Century Lending (888) 862-1189 Learn More Natural Hazard Disclosure Property ID Nancy Li (213) 358-9711 NLi@PropertyId.com Learn More Print Material Omega Print (951) 698-8440 Omegaprint@msn.com Learn More Property Management 21st Century Property Management (844) 837-4382 Learn More Title and Escrow WFG Title Enrique Quezadas (408) 891-8743 equezadas@wfgtitle.com Learn More Title and Escrow WFG Title Joe Setterlund (925) 577-5011 jsetterlund@wtftitle.com Learn More Title and Escrow WFG Title Regina Leung (415) 823-0083 rleung@wfgtitle.com Learn More Closing Gifts CutCo (209) 324-4887 cutcoclosinggifts@gmail.com Learn More Estate Sales True Legacy Homes Spencer Laity (619) 937-3816 Learn More Home Warranty Old Republic Home Protection Nikki Arango (951) 966-8883 Nikkia@orhp.com Learn More Home Warranty Old Republic - Home Warranty Maureen H (925) 408.3267 MaureenH@orhp.com Learn More Insurance 21st Century Coverage Learn More Natural Hazard Disclosure Property ID (925) 219-5922 JRobinson@propertyid.com Learn More Photography Marcel Martinez Photography Marcel Martinez (805) 610-2002 info@marcelalainphotography.com Learn More Printing & Design Very Smart Designs Chris Perry (925) 875-8558 verysmartdesign@gmail.com Learn More Signs, Stickers, Etc. DH Graphics (951) 677-0629 dhgraphics@verizon.net Learn More Title and Escrow WFG Title Gina McGaha (925) 570 4854 gmcgaha@wfgtitle.com Learn More Title and Escrow WFG Title Loi Thai (415) 297-4316 lthai@wfgtitle.com Learn More Who Helps you Shine? Recommend Vendors Company name* Please include the full name of the company. Link* Company Website URL Service Provided* Point Of Contact Full Name Point of Contact Email* Point Of Contact Phone What would you tell a friend about this vendor? Regions Serviced Bay Area Monterey Bay Central Coast Ventura County & North LA Greater Los Angeles Greater LA and Inland Empire Inland Empire & San Diego Send
- Randy Thompson
Randy Thompson founded Full Realty Services, Inc. in 2007 and has led its growth for over 15 years from a two- person shop to one of the fastest-growing Full Service Real Estate & Lending Brokerages in Southern California, with over 700 agents and loan officers. His experience in real estate, lending, construction, and sales spans more than 16 offices and over a billion dollars in annual sales. < Back Randy Thompson Broker & CEO randyt@fullrealtyservices.com (951) 660-5713
- Inland Empire & San Diego | Agent Resource Guide
Inland Empire & San Diego Eddie Cisneros Regional Director (951) 490-3192 eddie@century21masters.com Terry Ryan Regional Advisor & Real Estate Coach (951) 551-4714 terry@fullrealtyservices.com Robert Hertel Sr. Director of Real Estate (909) 210-3344 Robert.Hertel@century21masters.com Romeo Aurelio Director of Transaction Standards & Agent Development (415) 602-1921 Romeo@Fullrealtyservices.com Kiana Guzman Head of Training & Regional Engagement (573) 616-8185 Kiana@fullrealtyservices.com
- Robert Hertel | Agent Resource Guide
< Back Robert Hertel Sr. Director of Real Estate Robert Hertel has been providing coaching and training to real estate agents throughout North America for 12 years. He has years of experience working with agents whose abilities range from those just starting in the industry all the way up to agents making over $1 Million a year in commission. As the Director of Real Estate for Century 21 Masters he is responsible for overseeing and managing the real estate operations within the organization. This includes developing and implementing strategic plans to drive business growth, coordinating with real estate agents, and ensuring compliance with industry regulations. Robert.Hertel@century21masters.com (909) 210-3344
- Kasey D'Anna | Agent Resource Guide
< Back Kasey D'Anna Operations Manager kaseyd@21stcenturylending.com (951) 834-5611
- GREATER LOS ANGELES | Agent Resource Guide
Greater LA Office Events Leadership Refer a Friend Top Agent Toolkit Quick Links Support Escrow Vendors Recommend Vendors Heading 1 LOS ANGELEs WOODLAND HILLS | GRANADA HILLS PASADENA | LANCASTER | VALENCIA | ARCADIA Join The Telegram Group Chat Office events Multiple Dates Monthly Connect Aug 20, 2026, 10:00 AM – 11:30 AM PDT Virtual Office Zoom More info Learn more Looking for the Training Calendar? Training Calendar Connect with Your Greater La Leaders Your first stop for advice, ideas, or just a quick check-in. Regional Director Alex Hollander 661-491-5258 alex@fullrealtyservices.com Alex Hollander is a proud Santa Clarita resident and a recognized leader, having been named an SCV 40 Under Forty award winner. Known for his integrity, work ethic, and dedication to client success, Alex is a trusted figure in both his industry and community. Director of Transaction Standards & Agent Development Romeo Aurelio (415) 602-1921 Romeo@Fullrealtyservices.com Romeo provides strategic guidance and leadership across the Bay Area. With deep industry experience, he fosters a supportive environment where agents can confidently grow their business. Regional Advisor Fred Tazartes (661) 755-5834 ftazartes@gmail.com With extensive experience in real estate and a deep understanding of market trends, Fred plays a crucial role in advising teams to maximize performance and achieve business objectives. Known for his strategic insights and approachable leadership, Fred works closely with agents and office leaders in his region to implement best practices, foster growth, and ensure a positive, productive environment. Head of Training & Regional Engagement Kiana Guzman (573) 616-8185 Kiana@fullrealtyservices.com With a strong background in real estate management, Kiana brings a wealth of knowledge in market analysis, client relations, and team leadership. Kiana is dedicated to providing innovative solutions that meet the evolving needs of clients while ensuring sustainable growth and excellence in every aspect of the business. Sr. Director of Real Estate Robert Hertel (909) 210-3344 Robert.Hertel@century21masters.com Robert Hertel is a seasoned real estate coach and trainer with 12 years of experience helping agents at all levels succeed, from beginners to top earners. As Director of Real Estate for Century 21 Masters, he oversees operations, drives growth strategies, and ensures compliance with industry standards. View a complete List of Leadership Directory Refer A Friend Connect with Your Recruiters How it works Grant Myatt Head of Recruiting Grant@fullrealtyservices.com (951) 491-9815 Get in Touch 01 Submit your referral by email or through the company referral form before the prospective agent joins . Please include their full name, phone number, and a brief introduction. There is no limit to how many agents you can refer. Refer an Agent 02 Once your referral officially affiliates with Century 21 Masters, you’ll become their referring agent on record. The Agent Joins 03 For every transaction the referred agent closes, you receive 10% of the company dollar from that deal, paid quarterly after closing. Payments continue as long as both you and the referred agent remain active with Century 21 Masters. You Earn 10% of the Company Dollar 04 Referring a trusted lender to join our brokerage helps build stronger in-house partnerships that lead to smoother transactions and faster closings. I f you hold an active MLO license , you’re eligible to receive 10% of the company dollar on every deal the lender closes. Refer a Lender Help Us Grow Our Network top Agent ToolKit The proven systems top agents rely on - now at your fingertips. click for instant access Follow Up Boss Your command center for leads, follow-ups, and client communication. Automate smart follow-up and stay in control of your pipeline. Masters Direct One-on-one coaching on demand. Direct to your business, your goals, your next move. Meet with the Masters and elevate your business today. scripts library Proven talk tracks for calls, open houses, listing presentations, and objection handling - straight from the industry's best. marketing Custom-branded done-for- you marketing at the click of a button. With a 24-48 hour turn-around time, to get you back to doing what you do best. explore more resources Join The FRS Telegram Group Chat Commission Instructions Continuing Education Contact Concierge Send an Outgoing Referral or Register a Relocation AGR Greater LA Support Part of your team, invested in your success Jordan Huizar Administrator - Tech Arcadia 320 E Foothill Blvd. Arcadia, CA 91006 (949) 572-2100 Jordan@century21masters.com Monica Ferris Human Resources Simi Valley 40 W Cochran St #205, Simi Valley, CA 93065, USA (805) 823-8154 monica@fullrealtyservices.com Leslye Barboza Administrator - MLS Granada Hills 15545 Devonshire St, Suite 201, Mission Hills, CA 91345 (818) 892-9314 Leslye@Century21Masters.com Lindsay Purnell Administrator - Tech Valencia 28490 Westinghouse Pl #170, Santa Clarita, CA 91355, USA (661) 644-9338 lindsay@century21masters.com Vanessa Herrera Compliance Speciliast Lancaster 43843 10th St W, Lancaster, CA 93534, USA (661) 942-3703 Vanessa@FullRealtyServices.com Escrow team Closing with care and confidence Tya Cox Escrow Assistant Hemet 2433 E Florida Ave. Hemet, CA 92544 (951) 929-3121 tya@21stcenturyescrow.com Ashley Cho Escrow Assistant Chino Hills 15335 Fairfield Ranch Road #100, Chino Hills, CA 91709 (951) 387-4292 ashley@diamondvalleyescrow.com Victoria Serafin Escrow Officer Murrieta 26305 Jefferson Ave. Ste G, Murrieta, CA 92562 (951) 239-4245 Victoria@21stcenturyescrow.com Suzette Lising Escrow Assistant Simi Valley 40 W Cochran St #205, Simi Valley, CA 93065, USA (805)584-9596 slising@allvalleyescrow.com Deborah Hill Escrow Assistant Upland 1241 E 16th St #1, Upland, CA 91784, USA (909) 985-0112 debby@21stcenturyescrow.com Tiffany Purvis Escrow Officer Murrieta 26305 Jefferson Ave. Ste G, Murrieta, CA 92562 (951) 239-4245 Tiffany@21stcenturyescrow.com Monique Gutierrez Escrow Officer Corona 543 Queensland Cir. STE 102, Corona, CA 92879 (951) 893-5170 Monique@21stcenturyescrow.com Toni Hasty Escrow Officer Murrieta 26305 Jefferson Ave. Ste G, Murrieta, CA 92562 (951) 693-1888 toni@diamondvalleyescrow.com Tish Carrion Escrow Assistant Simi Valley 40 W Cochran St #205, Simi Valley, CA 93065, USA (805) 584-9596 tishc@allvalleyescrow.com Cassie Lerma Escrow Officer Upland 1241 E 16th St #1, Upland, CA 91784, USA (909) 985-0112 cassie@21stcenturyescrow.com Jennifer Arriola Escrow Officer Chino Hills 15335 Fairfield Ranch Road #100, Chino Hills, CA 91709 (909) 539-6383 jennifer@diamondvalleyescrow.com Lisa Reaza Escrow Officer Hemet 2433 E Florida Ave. Hemet, CA 92544 (951) 929-3121 lisa@21stcenturyescrow.com Linda Williams Escrow Assistant Simi Valley 40 W Cochran St #205, Simi Valley, CA 93065, USA (805) 584-9596 lindW@allvalleyescrow.com Tina Patronete Escrow Officer Simi Valley 40 W Cochran St #205, Simi Valley, CA 93065, USA (805) 584-9596 TPatronete@allvalleyescrow.com Preferred vendors Business Brokerage Firm Liberty Business Advisors (925) 932-2450 info@lbaweb.com Click Here Escrow Diamond Valley Escrow Kellie@21stcenturyescrow.com Click Here Escrow All Valley Escrow Kellie@21stcenturyescrow.com Click Here Home Security ADT Zach Giles (636) 777-0214 Z.Giles@s24alarms.com Click Here Inspections TNT Inspections Brian Treat (562) 201-1949 Brian@tntinspectionpros.org Click Here Insurance 21st Century Coverage Click Here Natural Hazard Disclosure Property ID Nancy Li (213) 358-9711 NLi@PropertyId.com Click Here Property Management 21st Century Property Management (844) 837-4382 Click Here Title and Escrow WFG Title Hayden Kubba (661) 478-1988 hkubba@wfgtitle.com Click Here Commissions Real Commissons Andrew Mintz (888) 610-0003 amintz@realcommissions.com Click Here Escrow 21st Century Escrow Kellie@21stcenturyescrow.com Click Here Estate Sales True Legacy Homes Spencer Laity (619) 937-3816 Click Here Home Warranty Old Republic Home Protection Nikki Arango (951) 966-8883 Nikkia@orhp.com Click Here Inspections Elite Inspections Josh Niehaus- VP of Sales (909) 912-4607 elitegroupjosh@gmail.com Click Here Lending 21st Century Lending (888) 862-1189 Click Here Print Material Omega Print (951) 698-8440 Omegaprint@msn.com Click Here Signs, Stickers, Etc. DH Graphics (951) 677-0629 dhgraphics@verizon.net Click Here Title and Escrow WFG Title Rafik Tadros (626) 975-5886 rtadros@wfgtitle.com Click Here Who Helps you Shine? Recommend Vendors Company name* Please include the full name of the company. Link* Company Website URL Service Provided* Point Of Contact Full Name Point of Contact Email* Point Of Contact Phone What would you tell a friend about this vendor? Regions Serviced Bay Area Monterey Bay Central Coast Ventura County & North LA Greater Los Angeles Greater LA and Inland Empire Inland Empire & San Diego Send
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