Choose one recommended format. Option 1: Simple Name Only Format: "[First Name] [Last Name]" Examples: "Sarah Johnson" "Michael Chen" Option 2: Name with Professional Designation Format: "[First Name] [Last Name], Realtor" Examples: "Sarah Johnson, Realtor" "Michael Chen, Realtor" Option 3: Name with Brand Format: "[First Name] [Last Name][Brokerage Name]" Examples: "Sarah Johnson - Century 21 Masters" "Michael Chen - Century 21 Masters"

Limitations with Shared Addresses Google only shows 2-3 profiles per address in search results 70-80% of agents invisible to potential clients Company profiles buried under agent listings Internal competition hurts everyone vs. Service Area Profiles Every agent gets visibility in search results No competition with teammates for the same searches Company profiles can regain their proper ranking Better market coverage across all locations From a business perspective Moving to service area profiles eliminates internal competition and restores visibility for both agents and company profiles.

The NAP Rule: Your Name, Address, and Phone Number must be 100% identical across the entire web. Inconsistencies create 'data friction' and suppress Map Pack rankings.

Try to respond to positive reviews within 24 hours, and negative reviews within 12 hours. Responding is a hidden ranking factor.

The 2026 Algorithmic Crackdown Google has updated the "Prohibited & Restricted Content" guidelines, shifting to strict pattern-based algorithmic enforcement. The Triggers & Strict Prohibitions • Sudden Volume Spikes: Accounts are flagged for "unusual volumes or patterns indicative of efforts to manipulate ratings." • No Incentivized Reviews: Offering gifts, discounts, or payments for reviews is strictly prohibited. • No Review Gating: Selectively requesting only positive reviews will trigger account suspension. • No Onsite Pressure: Do not pressure customers to leave reviews while physically at your location.