Question 1

How should I format my business name?

Accepted Answer

Choose one recommended format.

Option 1: Simple Name Only 
Format: "[First Name] [Last Name]" 
Examples: 
"Sarah Johnson"
"Michael Chen"

Option 2: Name with Professional Designation 
Format: "[First Name] [Last Name], Realtor" 
Examples: 
"Sarah Johnson, Realtor" 
"Michael Chen, Realtor"

Option 3: Name with Brand 
Format: "[First Name] [Last Name][Brokerage Name]" 
Examples: 
"Sarah Johnson - Century 21 Masters"
"Michael Chen - Century 21 Masters"

Question 2

What are the benefits of Service Area Profiles?

Accepted Answer

Limitations with Shared Addresses
Google only shows 2-3 profiles per address in search results
70-80% of agents invisible to potential clients
Company profiles buried under agent listings
Internal competition hurts everyone
vs.
Service Area Profiles
Every agent gets visibility in search results
No competition with teammates for the same searches
Company profiles can regain their proper ranking
Better market coverage across all locations

From a business perspective
Moving to service area profiles eliminates internal competition and restores visibility for both agents and company profiles.

Question 3

What is the NAP Rule and why is it important?

Accepted Answer

The NAP Rule: Your Name, Address, and Phone Number must be 100% identical across the entire web. Inconsistencies create 'data friction' and suppress Map Pack rankings.

Question 4

How quickly do I need to respond to reviews?

Accepted Answer

Try to respond to positive reviews within 24 hours, and negative reviews within 12 hours. Responding is a hidden ranking factor.

Question 5

What are the current review manipulation polocies?

Accepted Answer

The 2026 Algorithmic Crackdown Google has updated the "Prohibited & Restricted Content" guidelines, shifting to strict pattern-based algorithmic enforcement.

The Triggers & Strict Prohibitions 
• Sudden Volume Spikes: Accounts are flagged for "unusual volumes or patterns indicative of efforts to manipulate ratings." 
• No Incentivized Reviews: Offering gifts, discounts, or payments for reviews is strictly prohibited. 
• No Review Gating: Selectively requesting only positive reviews will trigger account suspension. 
• No Onsite Pressure: Do not pressure customers to leave reviews while physically at your location.

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Frequently Asked Questions

Quick answers to help keep your business moving forward.

How should I format my business name?

What are the benefits of Service Area Profiles?

What is the NAP Rule and why is it important?

How quickly do I need to respond to reviews?

What are the current review manipulation polocies?

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Campaigns

Brand Logos

Listing Presentation Add-Ons

Agent File Library

Common forms and sales templates designed to streamline your workflow.

24/7 Support desk

Everything you need to succeed, accessible Anytime You need it.

Frequently Asked Questions

Quick answers to help keep your business moving forward.

How should I format my business name?

What are the benefits of Service Area Profiles?

What is the NAP Rule and why is it important?

How quickly do I need to respond to reviews?

What are the current review manipulation polocies?

Looking for marketing Downloads?

Browse our Resources

Seasonal Campaigns

Brand Logos

Listing Presentation Add-Ons

Agent File Library

Common forms and sales templates designed to streamline your workflow.

Seasonal
Campaigns