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Monterey Bay

Aptos | Boulder Creek | Hollister 

Monterey | Salinas | Scotts Valley

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Office events

Looking for the training calendar?

Connect with Your Monterey Bay Leaders

Your first stop for advice, ideas, or just a quick check-in.

 

Regional Director

Christine Cristobal

(831) 238-1359

Christine Cristobal, Regional Director, brings 25+ years in California real estate, focusing on agent success and growth. She leverages her expertise to streamline operations and enhance client experiences. Known for her mentorship and collaboration, Christine builds strong teams and thriving communities.

Sr. Director of Real Estate

Robert Hertel

(909) 210-3344

Robert Hertel is a seasoned real estate coach and trainer with 12 years of experience helping agents at all levels succeed, from beginners to top earners. As Director of Real Estate for Century 21 Masters, he oversees operations, drives growth strategies, and ensures compliance with industry standards.

Director of Transaction Standards & Agent Development

Romeo Aurelio

(415) 602-1921

Romeo provides strategic guidance and leadership across the Bay Area. With deep industry experience, he fosters a supportive environment where agents can confidently grow their business.

Head of Training & Regional Engagement

Kiana Guzman

(573) 616-8185

With a strong background in real estate management, Kiana brings a wealth of knowledge in market analysis, client relations, and team leadership. Kiana is dedicated to providing innovative solutions that meet the evolving needs of clients while ensuring sustainable growth and excellence in every aspect of the business.

View a CompletE List of Leadership:

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Refer A Friend

Connect with Your Recruiters

How it works

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Jonny Ashton

Agent Recruiter

01

Submit your referral by email or through the company referral form before the prospective agent joins. Please include their full name, phone number, and a brief introduction. There is no limit to how many agents you can refer.


Refer an Agent
 

02

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Once your referral officially affiliates with Century 21 Masters, you’ll become their referring agent on record.


The Agent Joins

03

For every transaction the referred agent closes, you receive 10% of the company dollar from that deal, paid quarterly after closing. Payments continue as long as both you and the referred agent remain active with Century 21 Masters.

You Earn 10% of the Company Dollar

04

Referring a trusted lender to join our brokerage helps build stronger in-house partnerships that lead to smoother transactions and faster closings. If you hold an active MLO license, you’re eligible to receive 10% of the company dollar on every deal the lender closes.


Refer a Lender

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top Agent ToolKit

The proven systems top agents rely on - now at your fingertips.
click for instant access

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Follow Up Boss

Your command center for leads, follow-ups, and client communication. Automate smart follow-up and stay in control of your pipeline.

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Masters Direct

One-on-one coaching on demand. Direct to your business, your goals, your next move. Meet with the Masters and elevate your business today.

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scripts library

Proven talk tracks for calls, open houses, listing presentations, and objection handling - straight from the industry's best.

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marketing

Custom-branded done-for- you marketing at the click of a button. With a 24-48 hour turn-around time, to get you back to doing what you do best. 

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Monterey Bay Support

Part of your team, invested in your success

Doreen Regan

Transaction Coordinator & Administrator

Boulder Creek

13117 CA-9, Boulder Creek, CA 95006, USA

(831) 338-2125

Gaby Sanchez

Transaction Coordinator & Administrator

Salinas

1544 Constitution Blvd Salinas CA 93905

(831) 800-7341

Stephanie Hurtado

Transaction Coordinator & Administrator

Monterey

534 Abrego Street, Monterey CA 93940

(831) 648-7271

Mikayla Pierce

Recruiter

Aptos

335 Spreckels Dr. Ste E&F Aptos, CA 95003


(831) 477-2121

Lisa Pierce

Transaction Coordinator & Administrator

Hollister

330 Tres Pinos Rd #D1, Hollister, CA 95023, USA

(831) 245-0321

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Preferred vendors

Business Brokerage Firm

Liberty Business Advisors

(925) 932-2450

Commissions

Real Commissons

Andrew Mintz

(888) 610-0003

Home Security

ADT

Zach Giles

(636) 777-0214

Home Warranty

Old Republic Home Protection

Staci McKay 

(980) 308.6508

Inspections

TNT Inspections

Brian Treat

(562) 201-1949

Lending

21st Century Lending

(888) 862-1189

Natural Hazard Disclosure

Property ID

Nancy Li

(213) 358-9711

Print Material

Omega Print

(951) 698-8440

Property Management

21st Century Property Management

(844) 837-4382

Title and Escrow

WFG Title

Gina McGaha

(925) 570 4854

Closing Gifts

CutCo

(209) 324-4887

Estate Sales

True Legacy Homes

Spencer Laity

(619) 937-3816

Home Warranty

Old Republic Home Protection

Nikki Arango

(951) 966-8883

Home Warranty

Old Republic - Home Warranty

Maureen H

(925) 408.3267

Insurance

21st Century Coverage

Natural Hazard Disclosure

Property ID

(925) 219-5922

Photography

Marcel Martinez Photography

Marcel Martinez

(805) 610-2002

Printing & Design

Very Smart Designs

Chris Perry

(925) 875-8558

Signs, Stickers, Etc.

DH Graphics

(951) 677-0629

Title and Escrow

WFG Title

Melissa Heaslett

209-585-5012

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Who Helps you Shine?

Recommend Vendors

Please include the full name of the company.

Company Website URL

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