Don’t Fall For These 3 Lies About Your Database with Robert Hertel

We all have a database—but not everyone is using it to its full potential. In this session, Robert Hertel, Senior Director of Real Estate, breaks down the three most common lies agents tell themselves about their database and how those assumptions hold back follow-up, consistency, and results.

You’ll learn how to reframe your thinking, identify hidden opportunities within your existing contacts, and build a more intentional approach to nurturing your database. If you’ve ever felt stuck, overwhelmed, or unsure where your next deal is coming from, this conversation will challenge your perspective and help you take action with clarity.