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Build Your Database: Your Real Business

Thu, Feb 05

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21st Century Lending Zoom

If it’s not in your database, it doesn’t exist. Learn how to build the one asset that drives every successful lending business

Build Your Database: Your Real Business
Build Your Database: Your Real Business

Time & Location

Feb 05, 2026, 11:15 AM – 12:15 PM PST

21st Century Lending Zoom

About the event

Meeting ID: 458 375 3521

Passcode: 34Zg4p


Your database is your real business, not just a contact list. In this training, we’ll break down what a true database is (and what it is not), why it’s your most valuable long-term asset, and how top producers intentionally build and protect it. You’ll learn the four core database segments—Sphere of Influence, Referral Partners, Past Clients, and Active & Future Prospects—and how to keep each one organized and actionable. We’ll also address common mistakes like relying on social media followers or collecting names without consistent follow-up. You’ll leave with a clear plan to clean, segment, and grow your database every single week.

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