Build Your Database: Your Real Business
Thu, Feb 05
|21st Century Lending Zoom
If it’s not in your database, it doesn’t exist. Learn how to build the one asset that drives every successful lending business


Time & Location
Feb 05, 2026, 11:15 AM – 12:15 PM PST
21st Century Lending Zoom
About the event
Meeting ID: 458 375 3521
Passcode: 34Zg4p
Your database is your real business, not just a contact list. In this training, we’ll break down what a true database is (and what it is not), why it’s your most valuable long-term asset, and how top producers intentionally build and protect it. You’ll learn the four core database segments—Sphere of Influence, Referral Partners, Past Clients, and Active & Future Prospects—and how to keep each one organized and actionable. We’ll also address common mistakes like relying on social media followers or collecting names without consistent follow-up. You’ll leave with a clear plan to clean, segment, and grow your database every single week.
